Why You Should Use Promo Videos For Your Subscription Video Business
Video marketing has proven to increase viewer engagement with business conversion rates up to 65%. People tend to interact and share videos and are more inclined to click on content with video in comparison to photos and text. Not only does video engagement increase your business’ conversion rate, but your website is 53% more likely to show up first on Google search just by having a video embedded on your website.
So, if you haven’t thought about embedding a creative video onto your website and marketing promotions, you should. After a recent study conducted by Eyeview Video Marketing, ads with video resulted in a 73% higher chance of recommendation among viewers and a 37% increase in returning customers.
It’s clear that these numbers prove that videos are a win-win for your company! You’re increasing your viewership when people share your brand and reaching a wider audience that will result in more conversion rates and ultimately increased sales. Let’s take a look at how to create a promo video that works.
5 Tips for Creating a Great Promo Video
When creating a video promo, remember to always keep it fun, interesting and engaging. Here are some pointers to keep in mind as you plan your video to increase views, subscription rates, and boost sales!
1. Use Storytelling to highlight your message.
You can’t refute the power of storytelling. It has a beginning, middle, and end. There are characters and points of conflict with a resolution that ties up your entire message in an engaging manner. Storytelling allows you to reach your viewer on an emotional level and gives your content value, which helps viewers relate to your brand.
2. Keep it under two minutes.
It’s almost impossible to hold peoples’ attention today, so it’s important to get your viewer engaged in your message before any distractions occur that can claim your viewers’ attention. To ensure you have an effective message, make your storytelling is concise and to the point of your overall promotional goal. This means timing your message and focus on relevant content by developing an overall timed storyboard formula that you can use for the rest of your video planning.
3. List Major Components.
Plan the sequence of your video accordingly so your overall message connects and resonates with your audience within the 2 minute time frame. This can be a time-based formula that can be used for other video promotions.
- First 10 seconds:
- Begin with your business branding with a welcome of your promotion.
- Next 30 Seconds:
- “Paint a picture” of the benefits your viewers and potential subscribers will gain.
- Next 30 Seconds:
- Design and list the major components of your message.
- Next 30 Seconds:
- Discuss the problem and resolution of your target’s needs.
- Next 20 Seconds:
- Result and Call-To-Action
- TOTAL 2 MINUTES
Don’t worry if your video doesn’t hit the two-minute mark. In fact, if you’re able to get your message out clearly in less time, that’s even better!
4. Know your target audience.
In order to effectively develop your storytelling message, know and understand your audience and what they need/want to hear. Remember these three important aspects of understanding your target persona.
- What is the general role your target plays in life, either personally or professionally?
- Desires & Fears
- What is the goal your target desires and what fears might he or she have?
- What challenges does your target face while trying to achieve their goal?
5. Result and Call to action
Based on your target’s challenges, this is your chance to shine by providing that light at the end of the tunnel. Pave the way for your viewer so they desire your service to reach the goal by connecting to his or her needs. Providing a clear resolution to your viewer will engage attention and leave he or she wanting more. This is where you’ll want to finish your promotion with a call-to-action so your viewer can take the next steps to learn more about your brand and subscribe to your service!
Recommended Programs to Use for Building Quick and Easy Promo Videos
If you lack the development team to shoot and edit your videos, don’t worry–there are tons of great software programs to use that enables even the least experienced editor to create and put together videos. What’s better is that many of them are cost-effective and are quick and easy to learn. To save you the research of finding which software to use, below is a list of our most recommended programs.
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