Many gyms and studios now offer fitness streaming workouts to help maintain revenue and engagement from their members while they’re in quarantine. There really is no telling when COVID-19 is going to reach a low point. In fact, some operators expect only 25% to 30% of people to go back to in-person classes as government shutdowns slowly begin lift, with the rest working out via online videos.
Here, we want to provide you with 5 ways to help keep your subscribers engaged with your fitness streaming service now and into the future.
5 Ways to Keep Subscribers Engaged with Your Fitness Streaming Service
There are plenty of opportunities for you to take advantage of and help maintain engagement with your subscribers in the new normal. Continue to read below to explore ways for you to keep your content and voice at the top of your subscribers’ minds.
1. Communicate with Them Weekly
Don’t lose touch with your subscribers! Keep them updated on everything with email communications. Include details about how you’re responding to the COVID-19 pandemic and suggest content for your subscribers to check out. Also, offer words of inspiration, hope and positivity — more than ever, we need to lift each other up during these tough times.
2. Try Podcasting
You must be thinking, “Why podcasts? I’m running a streaming service here!” Yes, typically streaming services only offer video content to stream. Well turns out, people not only love watching their favorite influencers do their thing on videos, they also love listening to them talk!
Podcasts have been exponentially growing in popularity because they’re a useful channel for subscribers to gain education, motivation and entertainment.
Come up with a weekly topic to chat about and record a podcast for your subscribers. You can even bring guests on to spark up more of a conversation when discussing a topic.
3. Stream Live Classes
Sometimes people crave that real-time touch. Live streaming workout classes is a great way to interact with your subscribers virtually and give them the attention needed to perform movements correctly.
Keep these in mind when live streaming workouts:
- Live stream on a regular set schedule (e.g. go live at 10:00AM every Monday, Wednesday and Friday). Be sure to keep up a schedule you can easily manage with your team.
- Make sure your streaming platform offers a way for you to live stream. If they don’t, think about using Zoom, Instagram Live, Socialive or any other live streaming software — there’s many to choose from!
- If you want to address your attendees on their movement, form or performance, then limit your live streams to a certain number of subscribers. (NOTE: Only certain live streaming platforms offer this feature so do your research if this is an important component to your workouts.)
- Before you go live, don’t forget to test a live stream to make sure everything looks and sounds clear.
4. Offer an E-book
An e-book is another piece of specialized digital content you can use to engage your subscribers while they’re in quarantine. Include a nutrition plan, benefits to expect when streaming your content, and a program to follow. Your e-book should be compiled with key takeaways for your subscribers — help them address and minimize their bad habits to work towards a healthier lifestyle.
5. Build a Community on Social Media
We can’t stress this enough — use your social media channels on the regular! If you’re not using Facebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube and/or TikTok, you are missing out on a fruitful opportunity to organically grow your community. Create a unique voice and provide posts of value to your followers. This is an effective way to grow your following, create mutually beneficial relationships, and boost conversions to your fitness streaming service.