Friday Live Episode 30: Friday the 13th
Here’s your Friday Live recap from April 13, 2018.
After spending a busy week in Las Vegas, attending the National Association of Broadcasters’ annual conference (NAB), Ashley and Matt sat down to discuss the recent launch of ESPN’s new SVOD app, guidelines for what the first video in your subscription should look like, and last but not least, the question of the week.
This week, Matt’s industry news update focused on an article about ESPN’s new OTT service – ESPN+. Launched on Friday, April 13, ESPN+ is available for $4.99/month and can be accessed through iOS, Android, Apple TV, Chromecast, Fire TV, and the web. ESPN+ is part of the already existing ESPN app and provides users access to a vast array of different sports programming and video. Matt discusses how several large companies, like Disney (owner of ESPN), are beginning to see the value in OTT. These companies are “betting” on it as part of their portfolio. He mentions that it will be interesting to see how the app is received by consumers and whether or not it will be a successful endeavor for ESPN.
For more information about the ESPN+, check out Chris Welch’s article, “Disney Kicks Off Its Streaming Future Today with ESPN+,” from The Verge.
Getting Started: Your #1 Video
Next up in this week’s episode, Matt and Ashley covered what is every subscription’s number 1 video. It’s crucial that all organizations starting a SVOD service introduce themselves and their business to their subscribers with a welcome video. Matt and Ashley show examples of strong welcome videos created by a few of their clients. Here are some of the guidelines they recommend for developing an effective first video.
- Assume your subscriber has never heard of your business and doesn’t know how to use your content. Introduce yourself, tell them what your business is all about, explain how to use your app, etc. Be informative and create a seamless user experience.
- Create a clear and concise first video. Stay within 30 seconds to a minute and half to keep your subscriber interested and engaged.
- Include a clear call-to-action at the end of your video. Have your subscribers take the first step, whatever that may be–tell them what to do next.
Matt and Ashley offer up several other helpful hints for developing a successful first video. For example, maintaining a positive and inviting personality, offering up tips for what to expect from all videos moving forward, and providing on-screen tutorials for how to operate an app.
The welcome video is the most watched video for any VOD business and a strong retention tool. Be sure to keep these guidelines in mind when creating yours!
Question of the Week
Wrapping up this week’s episode, Matt and Ashley discussed the question of the week, which came from a panel Matt moderated last week at NAB. Matt asked John Gary, the founder of a successful subscription business, about how he became a well-known name in the Pilates and Fitness VOD space.
Gary attributed more than 95% of his success to social media. He has a strong social media presence and posts consistently on Facebook, Instagram and Twitter. He uses social media to get his message out there and engage with his fans and uses his following to convert into subscribers.
Gary is a strong advocate for social media and emphasized how powerful of a tool it is and how valuable it can be for bringing people in.
Thanks for checking our recap of Friday Live! Click here to watch Friday Live Episode 30. We hope you’ll tune in next week for Episode 31, where we’ll be discussing the NAB 2018 Streaming Summit.
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