Did you know that about 55% of people watch video online every day? Consumers love videos because it’s easy for us fixate our eyes and ears on content that is engaging, inspiring, memorable and helpful. This has cultivated an enormous shift in the way consumers are choosing to watch video content.
Subscription video on demand (SVOD) services are growing at an extremely rapid pace because they have a solid grasp on how consumers want to access their favorite videos. SVOD platforms allow users to access content anytime, anywhere and across multiple devices. It’s the ease of use and the 24/7 access that makes SVOD the winning platform for watching videos.
Is there room for your unique brand in this industry?
The answer is a 100% YES! People watch video to expand their knowledge in something new, to pursue a hobby or interest, to learn how to progress in a certain task and to simply be entertained. If you have video content that is memorable, useful and inspiring, SVOD is a great opportunity to monetize your material.
Check out these successful brands in unique niches, including fitness, health & wellness, e-learning, animal care and music. All use the SVOD business model to develop recurring revenue for their video content and are continuing to build valuable relationships with their subscribers.
SVOD Channels in Unique Niches:
Club Pilates On Demand offers 100+ fitness workouts customized to fit which equipment (free weight, mat, TRX, Reformer or nothing at all) is available, which body part (arms, legs, core, full-body, posture) the user would like to target, and the location the user would like to workout in (home, gym, airplane). Club Pilates On Demand provides 24/7 access for its users to practice pilates anytime and anywhere.
Cost: $29.99/monthly or $289.99/yearly
MELT On Demand is designed to reconnect whole-body communication, rebalance the nervous system, rehydrate connective tissue and release compression in joints. With MELT’s recovery techniques, a soft body roller, and four different balls, these sequences will leave you feeling rejuvenated. MELT On Demand is for people of all ages and lifestyles, looking to recover from any strenuous physical activity and live pain-free.
Cost: $14.99/monthly or $149.99/yearly
Bloom Method empowers expecting and postnatal mothers with safe and sweaty workouts to keep you fit during pregnancy, train for birth, and heal and re-strengthen postpartum. The Bloom Method technique has proven to prevent and heal abdominal separation while preparing you for your biggest marathon yet—birth.
Cost: $39.00/monthly, $109.00 for the first 90 days or $309.00 for the first 270 days
Food Matters TV is a destination where you can find the best health documentaries out there. Here you’ll find the tools, education, inspiration and guided programs to help you get healthy and stay healthy! They personally search the globe for the most influential and life-changing films that help guide users through their health journey.
Cost: $9.95/monthly or $99.00/yearly
Gaia TV is the all-in-one community where yogis, dreamers and believers unite to grow the concept of global consciousness. Their channel offers 8,000+ streaming titles featuring yoga, meditation, spiritual growth and seeking truth to awaken and inspire your mind, body and spirit.
Cost: $9.95/monthly or $95.40/yearly
Panna is a SVOD channel where users can access 500+ video recipes with a step-by-step guide led by renowned James Beard Award winning and Michelin Star chefs. They also offer chef-led tutorials that users can enroll in to master baking, a new cuisine or technique, and more!
Bluprint is a great place to let your creative bones shine bright! Users have access to a wide array of videos to stream, including sewing, painting, cooking, drawing, embroidery and much more. Learn from world-class creators, artists and designers and soon your friends and family will be turning to you for creative inspiration.
Cost: $9.99/monthly or $100.00/yearly
DOGTV provides videos for dogs as a 24/7 SVOD channel with dog-friendly programing developed to provide the right company for dogs when left alone. Their content meets specific attributes of a dog’s sense of vision and hearing and supports their natural behavior patterns. Results have shown dogs are less likely to develop stress, separation anxiety or other related problems when streaming content from DOGTV when left alone.
CuriosityStream offers 1,800+ videos on topics including science, space, technology, nature, history, health and more. If you’re looking to expand your knowledge and learn something new, this is the place to explore!
Cost: $2.99/monthly or $19.99/yearly
Medici.tv is one of the top SVOD platforms for classical music. Here you can subscribe for 24/7 access to live stream or replay concerts on all devices. Even the classical music industry sees promise in the SVOD business model!
Cost: $19.90/monthly or $113.40/yearly
The Time is Now
Content creators live in a beautiful time where information can be accessed at our fingertips. Fresh and organic content creation is pushing the SVOD industry to the top of video delivery methods. This is especially true for brands in unique niches! These businesses have the material to create video content that is one-of-a-kind and engaging. If you want to learn more about launching your own branded SVOD platform, contact us today!