Can you believe we’re in Q4 of 2019 already? As the year winds down, the holiday season is quickly approaching. Don’t worry though, there’s still plenty of time to take advantage of all the promotional opportunities the holidays bring. Finish out the year strong with the help of our holiday-themed marketing campaigns!
Consumers are Expecting Sales
Consumer expectations are constantly changing throughout the year. That’s why it’s important to stay current and adjust your marketing tactics accordingly to maximize results. We have Thanksgiving, Black Friday, and Cyber Monday coming up—back to back. You better believe customers will be shopping around for the best deals during the busiest time of the year!
In particular, SVOD (Subscription Video On Demand) businesses are unique because the return on your marketing spend can be 5X if new subscribers stick around month-to-month after subscribing to your service. So… bust out your planner because the next 6 weeks are going to be busy! It’s going to take a lot of strategizing, creating and executing to implement high-converting holiday campaigns for your subscription business.
3 SVOD Marketing Campaigns to Execute this Holiday Season
Give Back Campaign
Thanksgiving is the season of giving! Shoppers are more inclined to give to a good cause, so you don’t necessarily have to discount your product or service to convert subscribers. In your copy/creative, highlight a charity of your choosing and call out a percentage of the proceeds to donate to that charity. This is a unique way to message your prospects and will shed a new light on your company’s mission and social responsibility. This campaign could run from Thanksgiving through Cyber Monday, and even to December.
Bundling Gear, Merchandise or SWAG
Giving a little something extra to pull in consumers is nothing new, but that doesn’t take away from how enticing it can be. In your messaging or digital ads, include a small product (t-shirt, water bottle, book, etc.) that’ll grab the consumers’ attention. It’s a small investment on your end and can have a lucrative return if executed well. When running this type of campaign, we suggest putting some pressure behind it by limiting the sale’s availability to the next 24 to 72 hours.
Cyber Monday is the holiday for ecommerce businesses. It’s important to remember that many shoppers will be expecting deals from SVOD services and have their credit cards armed and ready to jump on those discounts. Cyber Monday can be a campaign of its own and can be used as the main messaging in your ads. This is a great time to apply some type of discount to your product or service and can be used in conjunction with a giveback campaign or a bundling campaign.
Pro Tip: Try implementing an extended “freemium” model for a limited time. Free trials are great on their own, but giving your consumers an added bonus will drive interest to your brand.
You’ll be well-prepared for the holiday season with these 3 marketing campaigns! Start strategizing now so your execution phase is much less hectic. Getting an early jump on collecting assets, preparing your copy, and sorting out all the details of each of your campaigns will yield great returns in the long run.
Best of luck & happy selling!