3 Essential Components to Include in an App Tour Video

This past week, Episode 56 of Friday Live included an OTT industry news update from Matt Given (CEO), SVOD marketing tips and tricks on app tour videos from Ashley Podoll (Marketing Manager), and a question of the week from our viewers.

Read our Episode 56 recap below for all the top highlights from the show!

Leadership Secrets Shared by Clemson University’s Dabo Swinney

Matt’s second update was from an article he previously wrote for Inc., a website dedicated to providing small business ideas and resources for entrepreneurs, called ‘The 5 Leadership Secrets Shared by Clemson’s Dabo Swinney During His White House Speech‘.

His 5 leadership secrets are…

Run the Race to Win
Everybody runs, but only one wins first prize, so run your race in such a way as to win.
“Do common things in uncommon ways, and you will command the respect of the world.”
A quote from George Washington Carver, meaning focus on the little things in life, not just the big things, if you want to succeed.
The Moments in Between the Special Moments
It’s all about how you handle the moments in between the big moments in life, and it’s a real indication of your worth.
The Windshield Mentality
No matter what’s behind us in the rear-view mirror, it’s always about what’s ahead. Learn from the past but look to the future.
Take These Values With You
In Dabo Swinney’s case, he focused on turning his team into upstanding human beings, rather than just great football players.

Swinney’s closing statement was, “Always remember the goals we have achieved, pale in comparison to the daily commitments it took to get there.” Great advice, not only for football players, but for all businesses and individuals as well.

Build an App Tour Video for your Subscribers

Following Given’s OTT News Beat, Podoll discussed app tour videos and the three important pieces you should include if you’re planning to create one. This video is a great onboarding tool for SVOD businesses, and can be used either in front of a subscription pay wall, or emailed after a new subscriber has joined.

Here are the 3 most important components to include in an app tour video:

Welcome and Thanks for Subscribing

The first part of an app tour video should always include is a welcome to the community, thanks for joining, here’s the subscription you signed up for, and here’s what is included in the subscription. It’s important to reiterate what’s in the subscription, because it often takes users multiple times to see information and digest what the new product is to them.

Introduce the App Interface

The second part of an app tour video should be dedicated to showing users how to navigate your app. Show them your menu, which buttons they need to click to access certain features, where they can find categories and filers, how to access their “favorite” content, and how to download videos for offline access.

Keep it Short, Sweet and to the Point

It’s important to keep your app tour video short, around two to three minutes max, and to always wrap up with two CTAs: 1) where they should go first within their subscription, and 2) where they can access support if they have questions or concerns.

Check Out Sarah Beth’s App Tour Video for her Yoga SVOD Service.

Since an app is a digital product, it’s a bit more difficult to express a genuine first impression to users. That’s why creating an app tour video to is an excellent opportunity to connect with subscribers, tell them everything they need to know about your app and generate a lasting impression.

Question of the Week

Our question of the week from our viewers was…

My app rating isn’t as high as I’d like it to be. What are some of the simple strategies I should use to raise it?

First of all, if you don’t have a rating, start getting them! But if you do, and they’re lower than you like (3 stars or less), here are a few things you can do…

Reply and provide a solution to their problem. Often times, users just don’t know how to use an app, which leads them to leave negative reviews. Respond to them in the form (publicly) and explain how to operate your app or solve a problem. Sometimes this will inspire them to change their rating.
Reach out to your best, most engaged customers and ask them to leave a review. They are typically happy to vouch for you and your product, but just need a little push to get them to do so.
Turn on in-app purchase. Sometimes users find an SVOD app in the app store but can’t access its content because the app doesn’t take them to the channel. These users will often leave negative reviews. In-app purchase will allow you to lead them to your channel’s content.

Thanks for reading our Episode 56 Friday Live recap!

Visit fridaylive.intelivideo.com to view all of our past episodes of the show, as well as upcoming episodes. Follow us on Facebook, Instagram and Twitter at @Intelivideo and look for the hashtags #FridayLive and #IVLive for questions/comments from the show. Also, feel free to contact us with any questions, comments and/or compliments at fridaylive@intelivideo.com.

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