This past week Episode 55 of Friday Live featured a couple of interesting OTT news updates, marketing tips for incorporating call-to-actions with your videos, and a question of the week from our viewers. Didn’t have a chance to tune in or just looking to recall the top highlights from the show? Read our latest Friday Live recap blog below!
OTT Industry News Beat
- Discovery and the PGA Tour are partnering up to launch “Golf TV”. The new offering is geared specifically towards golf viewers outside of the US. However, it is likely that it will eventually be available to subscribers in the US as well. The pairing is interesting, given Discovery’s typical programming of reality shows. However, they have an excellent technology platform that will be a great match for the PGA’s content. Pricing is still TBD.
- Netflix lost more than $859 million in Q3. While this loss is substantial, the company continues to find funding through debt instruments and add subscribers at record rates. They are expanding internationally and continuing to invest dollars into creating original content. Netflix anticipates its subscriber base will continue to grow into the future, and that they will eventually turn a profit.
Call-To-Actions in Videos
During the “Tips and Tricks” portion of Episode 55, we discussed utilizing CTAs within video content. Inserting CTAs within your organization’s videos is an excellent opportunity to drive your viewers to a next step and encourage them to further explore your brand. Whether it be a community of subscribers you’re promoting, a book, a live event, or social media page, there are a multitude of different CTAs you can insert into your videos. It all just depends what you want to promote!
There are three key areas within a video that are great for inserting CTAs. The example we primarily reference during Episode 55 is a fitness video.
- Introduction: A trainer or coach can utilize the introduction of a fitness video to promote a few different things. If they’re using specific equipment, they can tell their viewers what exactly they’re using, what brand the items are, and then lead them to where they can purchase them. They can also tell viewers where to find additional content from their library, after the workout is over. For example, they could lead them to a stretching video, to go watch during their cool down. This is an excellent way to drive subscribers to engage further in your video library.
- During the Workout: It’s important to not flat out stop your fitness video with annoying promotions or ads. However, you can edit in different on-screen callouts during post-production to promote other areas of your business. For example, you can flash Tweets from your online community across the screen, from subscribers saying how much they enjoy your service. Another option would be to lead them to instructional videos during a difficult move/exercise.
- Conclusion: At the end of your video, encourage your viewers to go check out similar or complementary content from your library. You can also promote equipment or products here, as mentioned in the introduction section. If your subscribers have questions, tell them here where they can reach out for support. Be sure to leave them with something and make them take some kind of next step!
Incorporating CTAs within video content is especially effective for brick and mortar operations that have multiple franchises. These types of organizations can use CTAs to drive viewers to their physical locations, sign up with personal trainers, and more. They are great for creating up-sell opportunities and baking in multiple organizational goals within your content.
Question of the Week
This week’s question from our viewers was: “Should we use a professional videography crew to film and produce our videos?”
(Ashley Podoll, Marketing Manager of Intelivideo): Yes – If you’re not a videographer, your time is likely much better spent focusing on the things you’re more versed at. Production houses specialize in scripting content, knowing what angles to use, finding the proper lighting etc. There’s a lot of expertise with a production house that you shouldn’t forego.
(Matt Given, CEO of Intelivideo): Yes – Quality matters! Make sure you put out a standard that’s good. However, it’s also important to use a variety of content. While I would recommend hiring a professional videography team, don’t be scared to do some stuff yourself! Create behind-the-scenes styled videos for your viewers to keep things interesting.
Want to learn more about video production professionals? Check out our post, “Why You Should Partner Up with a Video Production Company“!
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