When we say “playlists,” what’s the first thought that comes to mind? We’re assuming some of you pictured all the music playlists you’ve carefully crafted on your device. With 24/7 music access in the palm of our hands, many of us have music playlists for certain moods were in, playlists for specific times of the day and, of course, a go-to playlist that will always be relevant no matter what mood or time of day.
Playlists have brought a whole new light to music and, by no surprise, they’ve been steadily making their way to the video streaming industry. The world’s leading video streaming giants all provide subscribers the capability to curate their own VOD (Video On Demand) playlists with slightly different features.
How the Streaming Giants Use Playlists
My List in Netflix
In Netflix, subscribers can simply add to their My List to keep track of all the movies and TV shows to watch. They can access it on their My List page or in the My List carousel in the Netflix homepage.
Your Watchlist in Amazon Prime Video
Amazon Prime Video is similar to Netflix and allows subscribers to add to Your Watchlist. The major difference is Amazon sorts Your Watchlist content into separate categories like TV Shows, Movies, All, and Prime (media pieces included with a Prime membership).
My Stuff in Hulu
Hulu takes a step further with playlists compared to Netflix and Amazon Prime Video. They have the same functionalities as both of them, but they also label TV Shows by Start Watching, Watch Latest Episode and Watched. For movies, they label them as Watch Movie or Watched. They make it very clear for the subscriber on what to watch next.
Make Your Life Easier with Playlists
Netflix, Amazon Prime Video and Hulu playlists do an excellent job at providing their subscribers a “next step.” Don’t let videos that spark an interest get lost in these massive video libraries! Start adding them to your personal video playlist so you can turn your attention to it later when you have the time.
Why Your VOD Service Should Offer Playlists Functionality
Now, what about all the other video streaming services out there? How do they present a playlist feature to their subscribers? Niche VOD services are rapidly sprouting into the streaming space. There are many options out there for enthusiasts in fitness, education, DIY and much more! Their video content is different to what we binge watch on a weekly basis, but even these subscribers want a way to personalize the way they organize and watch this type of content.
If you’re in the VOD space, you’re going to want to read up on this! Take a look below and discover the 4 reasons why subscribers love to create their very own playlists:
1. Personalize Favorite Content
When subscribers are introduced to a large library of videos, it’s important to provide them with options to organize content in a way that is unique to them. The best experience for any subscriber is a personalized experience.
2. Find Favorites in One Location
Having a designated location in your website and/or app for playlists allows your subscribers to easily navigate to their favorite content. In a world that places an increasing reliance on immediate gratification, presenting an easy way to access go-to videos in one place is crucial.
3. Organize Favorites in Numerous Ways
This is similar to the way music-lovers organize their favorite jams into playlists. For example, fitness streaming platforms should encourage their subscribers to create their own playlists based off body-part focus or time of day, e.g. leg day workouts, cardio day workouts, wake-me-up workouts or winding-down flows—fitness playlist options are endless!
4. Provides the Next Step
Just like the streaming giants, playlists help subscribers keep track of the content they want to watch in the future. It’s great to have a lot of content for your subscribers to stream, but that can cause pieces to get lost in the video library. As you add new content that interests your subscribers, encourage them to create a playlist named, “Watch Later” so they know what’s up in their queue.