Littleton, COLORADO — January 4, 2019 — The Ballet Physique, a boutique barre fitness studio, recently launched their subscription video on demand (SVOD) service with their video delivery partner, Intelivideo — a tech startup specializing in building white-label video on demand (VOD) channels. The Ballet Physique Streaming Studio offers $24.99/monthly and $239.99/yearly subscription plans, that includes 24/7 access to Ballet Physique’s video content, download capabilities for offline use and streaming across multiple devices, including web browsers, iOS, Android and Amazon Fire. Availability on Apple TV and Roku will follow soon.
Kristen Zurek, Owner of The Ballet Physique, said, “As a non-franchise studio, we are thrilled to launch a VOD platform that will allow us to connect with more students than ever before — all without compromising our core values and superior quality of instruction.”
Ballet Physique began their video journey with Intelivideo using a transactional model where users could purchase individual DVD workouts. It didn’t take long for Ballet Physique to recognize a more effective way to reach a larger audience was to release a platform for users to access their fitness content via streaming.
As partners, The Ballet Physique Streaming Studio and Intelivideo worked together to launch a premium channel where fitness enthusiasts access content that provides step-by-step technique cues with barre-inspired sequences to help subscribers tone their entire body and grow their strength, flexibility and confidence.
Digital delivery is growing to be the most popular choice for video consumers. This not only applies to entertainment but instructional videos too. People have busy schedules, but it’s important for some to develop a workout routine that will fit around their time constraints. And that’s why brick and mortar fitness studios are quickly jumping on the trend of complementing their studio memberships with a streaming on demand experience. As loyal members continue to attend studio sessions, they’re also appreciating the flexibility of having 24/7 access to a VOD subscription. Ballet Physique is a clear example of why boutique fitness studios should create a plan to share their workout content via streaming to reach a wider and more diverse audience.
Zurek’s platform will be rolling out fresh weekly content, offers categories in Getting Started, Live Studio Classes, Original DVDs, Equipment Free and also allows subscribers to choose time-based workouts (5-10 minutes, 15-25 minutes, 30-40 minutes and 45-60 minutes).
Scott, Heinemann, COO/CFO of Intelivideo, said, “Ballet Physique has a great plan in place to consistently provide high-quality content through their own fully-branded VOD offering. This will allow them to expand beyond the 4 walls of their brick and mortar location – providing additional value to current and prospective members wherever and whenever they want. We look forward to working with Ballet Physique in building their overall brand through VOD.”
Want to learn more about The Ballet Physique Streaming Studio? Check out their offering and try a 7-day free trial at streaming.theballetphysique.com! Are you interested in launching a SVOD service for your video content, please reach out to us at firstname.lastname@example.org.