This past week, we aired another exciting episode of Friday Live, Intelivideo’s weekly live stream where we discuss all things Subscription Video On Demand (SVOD). Each week on Friday Live, we cover a trending news update from the VOD space and provide tips and tricks for building a successful SVOD channel. Read on below for all the top highlights from Episode 72.
Leadership Lessons to Learn from Game of Thrones
The incredibly popular HBO series, Game of Thrones, is premiering its final season on April 14th. In honor of the series finale, Matt Given (CEO) covered an article he wrote for Inc. titled, “5 Great ‘Game of Thrones’ Scenes That Offer the Best Leadership Lessons“.
Here were the five scenes covered in the piece…
Tyrion, a prominent character in the series, summons the city’s men to come forth and defend their families, homes, and community in battle. An army of real leaders emerges, consisting of soldiers of all shapes and sizes. This scene illustrates when push comes to shove, and your back is against the wall, it can be surprising to see who steps up, leads and succeeds.
Jaime gave a speech about how he executed the king to save the city. This scene demonstrates how heroism is there, if you look closely and pay attention. Jaime got “thrown under the bus” for killing the king but when it came down to it, he did it with good intentions to protect the people.
This scene took place during the pilot episode of season one. Ned Stark caught a deserter and was forced to execute him, because deserters by law were sentenced to die. When his children asked about the execution, Ned explained that, “leaders lead with action and commission themselves with the most difficult assignments.”
Daenerys lets the lifelong slaves free from their chains. She then offers them the opportunity to join her army, and they honorably accept. The lesson to learn here is when given the chance, people will passionately follow exceptional and inspiring leaders.
Jon unsheathes his sword and prepares his army for battle against Ramsey’s army, even though the chances of them winning the battle was small. In the end, Jon’s army prevails and reclaims their land. This scene demonstrates how leaders must bravely lead and fight from the front.
HBO Now is a SVOD provider that has really made a name for itself in the OTT space – attracting more than 5 million subscribers. Many people think that Game of Thrones had a lot to do with their success. With the show wrapping up, it will be interesting to see if they’re able to maintain their subscriber base moving forward.
Marketing New Features to Your Users
Last week, Intelivideo released a new feature for their OTT platform: Playlists. Users are now able to take any content in their libraries and curate personalized collections of videos. During Episode 72, Ashley Podoll (Marketing Manager) explained how to properly inform your users on new product features.
Here are some simple questions you should answer for your customers, when marketing your new update:
- What are playlists? – Provide a description of the new feature.
- Where can a subscriber find them? – Tell your users where they can access and use it.
- How can a subscriber use them? – Provide a concise step-by-step procedure on how to use the tool.
- Is there a limit to playlists? – Be sure to mention any limitations to the tool.
Be sure to engage with your users! Ask them to send in their feedback and how they’ve been using the new tool for a chance to be featured on social.
More tips on how to properly market your new features:
- Create GIFs, videos, or images to illustrate the creation process. Focus more on show and less on tell.
- Cover all your marketing channels: email, social, groups, website, blog, etc. Be sure to space your timing when communicating! If you send out a mass email on Monday, wait to send out a social post until Tuesday or Wednesday. This way you’re hitting your users throughout a span of a few days or week, rather than a single day.
- Suggest a ‘get started’ place and include a CTA (Call-to-Action) in every piece of communication you send out. Your users need to understand exactly where they can access new features and tools.
- Include your support email or phone number in case anyone needs assistance. Make sure they have a place to go for any questions.
When releasing a new feature, it’s important to also highlight the benefits and advantages. Ask yourself, “How will this help my users? Will this provide more convenience? How will it improve their experience? Why should they use it?”. The answers to all these questions will convince your users to take advantage of the new feature and not brush it off as a meaningless tool. Communicate with your users! Show them how they can enhance the way they use your platform to drive up user engagement.