After a brief break over the holidays, we kicked off 2019 with Episode 61 of Friday Live from the Intelivideo HQ in Broomfield, CO. CEO, Matt Given, covered news updates from the OTT space and Marketing Manager, Ashley Podoll, provided tips and tricks for SVOD businesses looking to build a pre-launch landing page.
For all the top highlights from the show, check out our weekly Friday Live recap below.
How to Live Stream the College Football National Championship Game
The college football national championship game is airing tonight at 8:00 PM/ET. If you’re interested in watching Clemson vs. Alabama, and don’t have cable, here are a number of ways you can watch via streaming:
If you’re hoping to view the championship game halftime show, keep in mind that you must be watching via ESPN or the WatchESPN app. Also, if you’re planning to stream the game for free from an unprotected site, beware that you may be giving cybercriminals access to your personal data/files and enabling them to infect your device with spyware, malware, etc.
In order to ensure you’re keeping your data safe, use one of the services mentioned above!
Trending OTT News of the Week
A couple other updates that Given covered during Episode 61:
- Game of Thrones was the number one show viewed in “video-on-demand fashion” in 2018.
- Netflix released 38 new original shows (including completely new series and new episodes/seasons of existing shows) in January 2019.
Create a Winning SVOD Pre-Launch Landing Page
Many people like to start off the new year with a health and/or fitness resolution, making it a busy time of year for the SVOD health and fitness space – and for Intelivideo! With several businesses launching new channels, it’s important to know how to create and utilize a pre-launch landing page to bring in new subscribers.
A pre-launch landing page should typically be focused on one goal that you’re looking to persuade traffic towards. You want one action to come from your page and you want to be able to measure how your page is performing. Many businesses will invest marketing dollars in driving users to their landing page.
Here are some of the components of an effective landing page:
- Simple Copy: There should be no navigation on your landing page, it should be branded, and you should be focusing your audience’s attention towards what you want them to do (your CTA).
- Call to Action: You should have a clear, single, call to action on your page. For example, get people to join your mailing list or sign up for a trial. Make your CTA button large and noticeable.
- Testimonials: Build up your service’s credibility by including customer testimonials on your page. Also, be sure to include any media references.
- Thank You Page: A thank you page is a key measurement component. Using script, it allows you to track your goals, and make sure people are completing your landing page process. It also shows users that they have successfully completed your process.
If you’re planning to create multiple landing pages for a campaign, make sure everything looks similar and is well-branded. Don’t give users an opportunity to navigate anywhere else – they either sign up for your offering or close the page. It’s important to focus attention and traffic towards your goal – especially when you’re putting budget and resources behind it.
Email us at firstname.lastname@example.org with any questions about landing pages.
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