Friday Live Episode 28: IHRSA 2018 Recap
In FridayLive, Episode 28, we covered an entire recap of our attendance at IHRSA 2018, along with other news and updates:
- A-to-Z Launch Plan Webinar
- Matt’s News Beat: MLB Opening Weekend
- IHRSA 2018 Recap and Interviews with Fitness Influencers:
A-to-Z Launch Plan Webinar
To recap our last webinar, Ashley briefly went over the A-to-Z Launch Plan Webinar with one of Intelivideo’s Client Success Managers, Katrina Rueschhoff. They talked about Intelivideo’s approach to subscription video launches; from building your video library, to launching your business and growing your subscribers. If you missed it, you can access the entire A-to-Z Launch Plan Webinar On Demand here.
Matt’s News Beat: “Take Me Out to The Ballgame”
As Matt’s favorite time of year, MLB season has begun and opening day has arrived. As a subscription video business, we talk a lot about streaming. Major League Baseball was one of the first leaders to build a streaming platform to deliver baseball games that people can subscribe to and stream without having to use cable services. To stream and watch every single game throughout the season, you can subscribe directly to MLB TV. MLB TV enables you to stream over 4,000 MLB games that you can watch live on any device, anywhere. That’s a lot of baseball!
- $24.99/ month
- $115.99/ MLB season
- $89.99 for your favorite team only
Subscribe here and gain live access to all of your favorite teams the entire season.
IHRSA 2018 Recap
Every year, the International Health, Racquet & Sportsclub Association (IHRSA) holds major fitness and health conferences all over the world. Last week, Intelivideo attended IHRSA 2018 in San Diego where Matt and Ashley were able to speak with some of the industry’s leading influential businesses and influencers.
Kelly Williams, Club Solutions
Matt talked about the latest fitness trends happening with fitness clubs with Kelly Williams from Club Solutions Magazine, a prominent publication in the health and fitness industry. As a resource for health and fitness club owners, Club Solutions strives to educate the industry on the best practices and solutions to be successful and forward thinking.
MG: What brings you to IHRSA?
- KW: Networking, exploring and seeing what new products are being developed and launched. It’s great to see what fitness brands are doing to progress the fitness industry, along with the new trends that are constantly growing and changing.
MG: What are your thoughts about starting a new health club today? We see a lot of the studio spaces taking off like The Orange Theory and Pure Barre, but then you see the big box fitness clubs trying to come back.
- KW: There is definitely an interesting dynamic with the mix between the two. Big box clubs are being challenged to be creative and make innovative programs and offerings for their members to stay viable. Franchise clubs are also doing great things by getting involved with communities and focusing on niche fitness offerings and opportunities.
Ashley Kaltwasser, Ashley K Fit
Ashley Kaltwasser has made a name for herself as a social media fitness influencer. She started as a track athlete in college. Then she made her way through the fitness industry attending fitness competitions where she is now a three-time Ms. Bikini Olympian, 14X IFBB pro champ, 2-time Arnold Classic champ and fitness cover model. She is about to launch her new app, Ashley K Fit.
MG: How has your social media presence propelled your personal brand in the fitness industry?
- AK: One of the greatest things about social media is it allows you to connect with people all over the world that you were not able to before. I am able to reach people in other countries that I didn’t even know about. It makes me feel awesome that I can help people live well and motivate them about fitness.
MG: What would be your quick tip on growing your social media presence and fitness brand?
- AK: You have to be consistent. Try to post daily, and try to be helpful with your content. Ask yourself, “Why would somebody follow me?” Offer useful information and content that is also entertaining. Have a meaning behind your work. Don’t just post, to post. Collaborate with your friends and work with others to promote one another to help build each others’ brands. It all connects.
You can follow Ashley on Twitter: @AshleyKfit
Bret Contreras, The Glute Guy
Bret Contreras originally began his career as being a teacher but realized that fitness is his passion. He is considered a world expert on glute training and has owned multiple fitness gyms in Arizona and California. With a Ph.D. in Biomechanics, an author and the founder of The Glute Guy, Bret has become a well-known social media fitness influencer and continues to post workouts and blogs daily.
MG: Tell us about your fitness journey.
- BC: I was a high school math teacher in Arizona for six years, but realized I wanted to carry my teaching into my passion for fitness. I started training clients out of my garage at home. Once I had 12 paying clients, I had enough money saved up to open up my first gym. Then the economy collapsed and I had to go back to the drawing board. That’s when I got heavily involved with blogging and social media and I continued to build my presence and influence there.
AP: What were some early signs of traction for you in your social media and how did you grow from that?
- BC: It is interesting to see how the industry has changed since I first started with it. Ten years ago, we blogged. Back then we had blogrolls, and it was a community of your favorite fitness influencers and trainers that followed each other. After writing for a while, I gained traction with high profile fitness blogs and was featured on Testosterone Nation, which was a big deal. I kept blogging and had a major fitness blogger feature one of my articles which gave me traction. Now with the capabilities of Facebook, Instagram, and Twitter, I don’t blog as much. I post daily workouts and tips on my Instagram account.
You can follow Bret on Instagram: @bretcontreras1
Pat Warner, Stages Cycling
Patrick Warner is with Stages Cycling based out of Boulder, Colo. The founders are cyclists and started their own product line by making cycling power meters, which grew into training where they now have their own video training platform that simulates cycling in the gym. It’s a great technology for cycling athletes.
MG: Do you see the momentum continuing with this new move to video-centric workouts?
- PW: It is definitely going to increase. Indoor cycling has been popular for many years, but it’s been the same. If you didn’t have a good trainer, it wasn’t great and you couldn’t do it by yourself. There wasn’t as much feedback that people wanted. They couldn’t track their progress and measure their goals to get better. With this technology, you’re able to get all of that on your own. If it’s in class, on the floor or at home, people will want to have something that they can experience, document and measure. It’ll spark greater motivation.
Check out Stages Cycling website to learn more about their brand and technology here.
Watch Friday Live Episode 28 On Demand here.
Subscribe here and we’ll see you next Friday at 11:00 a.m. MST for another edition of Friday Live with Intelivideo’s Matt Given and Ashley Podoll! Follow us on Facebook, Instagram, and Twitter at @Intelivideo. Look for the hashtags #FridayLive and #IVLive for questions/comments from the show. Also feel free to submit questions, comments, and thoughts to us any time via email at firstname.lastname@example.org.