DENVER, Colorado and BOURNEMOUTH, England – December 3, 2018 – Intelivideo, a U.S. based startup specializing in building white-label video on demand (VOD) channels, and 1FitLife, a UK-based production company focused on creating video content for fitness and lifestyle brands, announced their partnership to further expose 1FitLife’s European market to Intelivideo’s platform, technology and services.
The direct association between Intelivideo’s video on demand platform and 1FitLife’s production house, will allow for more European brands to streamline the process in leveraging high-quality video content [for viewers]. In addition to this, 1FitLife is expected to launch their very own SVOD fitness offering called 1FitLife.tv in early 2019 with Intelivideo’s platform and technology.
Subscription-based video on demand offerings are rapidly growing in the media space as more consumers are drawn to the ease of use and 24/7 access. These businesses know it takes high-quality video content to boost their service to a popular status. Partnerships between professional production houses and video delivery platforms result in well-rounded user experiences, and both conclusively benefit from a subscriber base increase and the increasing need for fresh video content.
David Langridge, Managing Director of 1FitLife said, “We are now seeing similar acquisition trends throughout the US, UK and Europe of video on demand in the fitness industry.” In fact, this year the U.S. has reached user penetration at 44% in the SVOD segment and Europe trailing behind at 12%. “These trends are too difficult to ignore. This is why we are very excited to continue ramping up this business model to our market by partnering with Intelivideo, the market leader white label platform for on demand videos across the globe,” Langridge added.
Scott Heinemann, CFO/COO of Intelivideo said, “1FitLife has been creating high-quality fitness and lifestyle video content for years and we believe this partnership can create a seamless, turnkey solution for larger brands and influencers in the UK and Europe.”
It’s expected for more subscription video on demand services to pop up for consumers. Especially in the European market with the new integration between Intelivideo’s video delivery platform and 1FitLife’s video production services.