Let the countdown begin to the new year and a new decade! Many use this holiday as a chance to reset, have a fresh start and set New Year’s resolutions. Two of the most popular resolutions people promise is exercising more and eating healthier. On the other hand, some more than others need a little motivation to follow through with their self-made promises to improve their lifestyle.
New Year’s Marketing Campaign for Fitness On Demand Apps
Particularly, fitness On Demand apps should take advantage of this craze to boost sales and increase engagement with their platform. Take it from us and launch a dedicated New Year’s marketing campaign for your VOD (Video On Demand) fitness app.
Ways to Get New Subscribers on Your Fitness App
1. Run a New Year’s Ad
Create an ad campaign with a “New Year, New You” theme. Offer a free workout, digital recipe book, or a discount to a monthly or annual subscription and promote this to your warm and cold audiences through an ad campaign.
Take a closer look at the 3 Components of a High-Converting Ad Campaign for VOD Services — understand all the pieces you need to launch your “New Year, New You” campaign.
Shoppers are going to be looking for the perfect option to keep their New Year’s resolutions in check! Expose your On Demand fitness content and offer something special with an ad campaign.
2. Run a New Year’s Social Media Giveaway
Who doesn’t love free stuff? Social media giveaways are becoming so popular these days! It’s a super easy way to generate leads and boost your conversion flow. Choose an item to giveaway and post about it on your social media channels.
Giveaway a streaming device (e.g. Roku, Apple TV, Google Chromecast, etc.) and correlate the copy of the post with your On Demand fitness content.
When you collect these leads, make sure you’re also collecting their email addresses. This way, they’ve opted in to receive communications from you and you can take this opportunity to convert them to your fitness On Demand app.
3. Run a Charitable Campaign
This is a classic approach for any business. Consumers like to see brands hold up to their social responsibility and donate proceeds to non-profit organizations. It sheds a good light on businesses and encourages shoppers to offer help on a worthy cause.
Choose a charity that’s directly in line with your brand, promote your connection (why you want to help), and the percentage of proceeds you plan to donate.
Ways to Keep Active Subscribers Engaged with Your Fitness App
1. Send a New Year’s Email
When January 1st rolls around, greet your subscribers with a New Year’s email. Be sure to include some fitness motivation for them by providing workouts to stream or a dedicated fitness program for them to follow. It’s all about the “New Year, New You,” so put a lot of emphasis on following through with New Year’s resolutions and using your fitness content to hold up to those promises.
2. Run an Equipment Sale
Your active subscribers deserve a little gift for you from time to time. Offer them a discount on your fitness equipment and present a “New Year, New Gear” theme with this campaign.
3. Send Push Notifications
Push notifications are a great app feature to utilize to keep your fitness content at the top of a subscriber’s mind. On January 1st, send a push notification to your subscribers and promote a workout to jump start their “exercise more” New Year’s resolution.
Before you plan your push notification, read up on Push Notification Best Practices for SVOD Services.
The New Year will be a hot time to promote your fitness On Demand app! Each of our campaign ideas are sure to help you build up your audience, increase brand exposure, and grow your subscriber base to a whole new level.