Last week on Episode 67 on Friday Live, we kicked off with an OTT news update from Precious Gellada (Marketing Coordinator), followed by simple tips and tricks for boosting site performance and SEO ranking from Ashley Podoll (Marketing Manager).
For anyone new to our show, Friday Live is Intelivideo’s weekly live stream where we chat about all things subscription video. Following each episode, we provide a recap touching on all the highlights from the show.
Read on for a breakdown on each segment!
Apple’s Upcoming Streaming Service
Nowadays, many entertainment giants are jumping on the subscription video train and following the lead of popular streaming media providers like Netflix, Amazon Prime Video and Hulu. Apple announced that it will be joining in on this trend, and will be launching a new streaming service in April or May of this year. It will include free content for Apple devices users and be a platform to other SVOD (Subscription Video On Demand) services for users to subscribe to for an additional cost — similar to Amazon Prime Video and Hulu. So far, they’ve announced CBS, Viacom and STARZ to be available on their streaming service. Don’t expect Netflix or HBO to be a part of it though.
Apple is also taking a note out of Netflix’s playbook and will be focusing a large portion of its SVOD endeavor on producing original content. The company plans on spending about $1 billion on acquiring deals for original content production and has already landed some big Hollywood names like Jennifer Aniston, Reese Witherspoon, Oprah Winfrey, M. Night Shyamalan, the director of the Hunger Games and much more.
Netflix and Apple are in moving towards to same land, but are in different boats when it comes to their revenue streams. Netflix is under a ton of pressure because they’re burning through so much cash on original content and their main source of revenue comes from acquiring and retaining subscribers. Can subscriber growth help them catch up to their mad spending? On the other boat, Apple certainly has the cash to burn on original content production. Their devices (Macbooks, iPhones, iPads, etc.) has propeled them to become one of most profitable corporations in the world.
It will be interesting to see how Apple’s SVOD offering will turn out and if consumers will jump on it. With all the resources and money available at their disposal, they may potentially give the big OTT providers a run for their money.
How to Boost Your Site Performance & SEO Ranking
SEO is often an intimidating topic for new marketers. It may seem complex and difficult to understand, or the value it plays in marketing strategies may not be transparent. However, it is incredibly important to consider and there are simple steps you can take to boost your SEO ranking and optimize your site performance.
Here are some best practices for optimizing videos to reach a successful SEO status:
- Compress Videos: Site speed is a big part of SEO. Compress your videos to help reduce file sizes without sacrificing quality. Also, aim to use MP4 formats on your website – they’ll run the smoothest and look the sharpest.
- Remove Audio: If you have a hero/header video or other video playing in the background of your website, completely remove the audio file from the video to reduce size. This will lighten the file size so it loads more quickly.
- Metadata for Videos: Metadata is language that search engines read in a certain part of your site’s code. Do some industry research to find out what words/phrases consumers are searching for in relation to your offering. Improve your SEO ranking by using those terms and assigning a title, description and keywords to your website’s video files.
- Apply Metadata Post Compression: Sometimes compression services rip out extra metadata that they are not finding helpful. To prevent your files from getting stripped, key up your tags with the proper metadata after your final video files are ready. This will help direct search engine traffic to your site.
Why does optimizing your video and image files matter?
- It decreases file sizes to increase your site speed, serving up content faster.
- By properly tagging images, you’re able to attract more organic traffic.
- It allows you to maintain the quality of your images/videos, while reducing file size.
High resolution image files are enormous! It can take a long time for websites to serve them up in their original format.
Here are some easy steps for decreasing image file sizes, while still maintaining quality:
- Edit your image to your liking. Crop it and adjust the ratios to your specific needs.
- When exporting images, “Save for Web.”
- Double the intended file size but reduce the JPEG quality. Once it’s condensed, the clarity will still be there, but you’ll have a much smaller file.
- Your file size should never be larger than 500KB. If it is, it will lag you down and your site will be indexed lower because it takes much longer to load.
It’s crucial that you go through this process with all the images and videos on your site. Your page’s performance will go up significantly and it will appear higher within search engines. Follow these simple steps and drastically improve your SEO ranking. No coding experience necessary!
Any questions? Feel free to email us at firstname.lastname@example.org. You can also post comments and questions on Facebook and Twitter at @Intelivideo, using the hashtag #FridayLive. Join us for our live stream every Friday at 11:00 AM/MDT. You can also view all our past episodes at fridaylive.intelivideo.com.