KANSAS CITY, Missouri – January 7, 2019 – Title Boxing Club, a fitness studio franchise with almost 200 locations across North America, launched their new subscription video on demand (SVOD) service with Intelivideo’s video on demand platform. Consumers can now subscribe to their new offering, Title Boxing Club On Demand, with a $24.99/monthly plan or a $239.99/yearly plan and access all of their video content geared towards total-body boxing workouts.
Susan Boresow, President of Title Boxing Club, said, “I’m so excited about launching Title Boxing Club On Demand. I think it’s one of the best strategic moves we’ve made from a business standpoint going into the next 10 years. We have to adopt this strategy for many reasons. The future is there–it’s what the consumer wants, it’s what the consumer demands and it’s what our members want. For us to stay in front of the competition and lead in this space there’s a lot of value this initiative is going to provide.”
The media space is evolving quickly and more brick and mortar businesses are showing interest in using video on demand (VOD) to reach a wider and more diverse audience. Title Boxing Club understood that in order to expand their user base, they needed to make a move towards a digital strategy. By using Intelivideo’s services and technology, Title Boxing Club was able to craft a premium delivery platform for their video content. Title Boxing Club now has the ability to advance their workouts to consumers who do not live by a Title Boxing Club studio, members who are unable to attend a studio class or anyone wanting to try a boxing workout.
Subscribers can choose a workout based off their boxing level (beginner, intermediate and advanced) and from their categories in Getting Started, Boxing, Kickboxing, Strength & Power, Speed & Agility and Recovery. 24/7 streaming and download access is available across multiple devices, including web browsers, iOS, Android, Amazon Fire, and Roku. Users can also download individual workout videos for offline use. Title Boxing Club On Demand will complement in-studio workouts for members and offer up the opportunity to never miss an intense sweat in their workout routine.
Scott Heinemann, COO/CFO of Intelivideo, said, “Title Boxing Club understands that offering both a digital and in-gym experience is a huge value add for current and prospective members. As TBC continues to innovate and expand its brand through VOD, we are excited to be partnering with them along the way.”
If you would like to explore and subscribe to the Title Boxing On Demand streaming service, please go to www.titleboxingclubondemand.com. If you’re interested in launching your own white-label SVOD service for your business, please reach out to us at firstname.lastname@example.org.