Didn’t have a chance to tune in to this past week’s episode of Friday Live? We’ve got you covered with our Episode 58 recap full of useful insights on subscription video on demand (SVOD).
Matt Given, CEO of Intelivideo, delivered a news update from the OTT space; followed by SVOD business tips and tricks from Ashley Podoll, Marketing Manager of Intelivideo; and ended with a question of the week from an Intelivideo client. Check it out below!
Discovery & Tiger Woods Partner Up for New Streaming Service
Given covered two tidbits from the OTT space during last week’s episode. The first was about Golf TV, a new direct-to-consumer SVOD channel, produced by the PGA and Discovery Network. Tiger Woods recently announced that he will be joining the team creating the channel. Through this strategic partnership, Woods will offer subscribers weekly practice and instructional videos, behind-the-scenes access into his preparation routines and an exclusive look into PGA events and post-round commentary.
This new partnership between Tiger Woods and Golf TV demonstrates the value behind mixing up your content and providing subscribers with a variety of video topics. While it’s important to have your core “thing”, i.e., Golf channels streaming golf tournaments, don’t be afraid to spice things up! Adding in instructional videos and behind-the-scenes content keeps things interesting and engaging for your viewers.
Adding in instructional videos and behind-the-scenes content keeps things interesting and engaging for your viewers.
Holiday Flicks You Can Stream on Amazon Video
With the holidays just around the corner, many people like to get into the spirit by watching their favorite holiday movies. Given provided a rundown of Christmas movies Amazon Prime users are able to stream this year through their subscription.
Members have access to classics like Scrooge, A Christmas Story and Jack Frost, as well as modern favorites like Elf, Four Christmases and Bad Santa 2.
Click here for the full list of holiday movies available through Amazon Video.
Why SVOD Brands Should Automate Marketing Communications
Podoll’s “Tips and Tricks” portion of Episode 58 was all about Marketing Automation System (MAS) software and the top reasons SVOD businesses should be utilizing it.
CRM (Customer Relationship Management) tools have been around for some time now, but more recently they’ve started merging with MAS software. CRM systems organize your contacts and business relationships, while MAS software can track engagement with them through various marketing communications. So, what exactly is the purpose of these automation tools? What can they do?
Here are the top features of Marketing Automation Systems:
- Create profiles, forms and landing pages.
- Take in customer data and create an organized database of all your subscribers.
- Create and send emails through automated email campaigns.
- Report performance.
- Schedule and manage social posts.
Automation tools are crucial to the success of today’s SVOD businesses. They help these brands understand who their audience is, how their service is performing, how users are responding to their marketing efforts, and more.
Here are the top 3 reasons to use automated marketing tools:
- Streamlined, On-Brand Experience: From the very start, set the expectations of your brand for your subscribers – like when they walk into a store for the first time.
- Heavy Lift Upfront, BUT Set It and Forget It: It can be a lot of work getting your automation system set up at first, but once you’ve scheduled all your communications, you don’t have to do much else – just measure, tweak and optimize.
- Easy Tracking and Reporting: Automation tools are great for reporting performance. Once you’ve set up a marketing campaign and then automated it, you can then measure exactly how your audience is responding to it and start tweaking your strategy to meet the needs of your audience.
Check out this useful guide of the 7 Best Marketing Automation Tools & Platforms in 2018!
There are many different automation systems to choose from nowadays, depending on the size of your business, the number of contacts you have, how many of pieces of communication you’re looking to send, etc. Email us at firstname.lastname@example.org for our recommendations on the best system for your subscription video service.
Should I hire a professional videographer for my videos?
This week’s question came from an Intelivideo client that is looking to launch a new SVOD channel and is in the process of shooting their initial library of videos. They asked whether they should hire a professional videographer to film their videos or film them themselves.
Given and Podoll both recommend using a videographer. They’ll make the process super easy for your company and produce high-quality content, so leave it to the professionals! Your time is likely better spent elsewhere.
Take a look at our post on Why You Should Partner Up with a Video Production Company to learn more about producing high-quality video content from extremely versed production companies.
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