In the Video On Demand world, content creators can run into a lot of unexpected roadblocks when beginning the video production process. And for some, it poses as unfamiliar ground, which can cause a wave of frustration and even prolong the time of releasing video content to their audience and subscribers. Luckily, there are dedicated companies out there to help guide businesses throughout the entire video production process.
To shed some more light on the world of video production, we’re going to take a closer look into some of the top video production companies and their main client focuses. Then, we’ll dive further into the entire video production process and explain why videos can be more successful when partnering with a professional video producer rather than going the DIY route.
Video Production Companies
We had the opportunity to speak with three trusted video production companies based in the U.S.–MEGAMACE Fitness Productions, Entertainment Creative Group Productions and FitLife Productions. Each company shared valuable insights into the video production process that we’re excited to share with you. But first, let’s check out a quick overview of each company:
MEGAMACE Fitness Productions
MEGAMACE Fitness Productions is a full-on video production company for athletes, trainers and fitness influencers. With an impressive fitness-focused portfolio including popular influencers in like Bob Harper, Kate Hudson, P90X and Daily Burn, MEGAMACE has made a big name for themselves in this industry. They truly pride themselves on producing workouts that cultivate a personal connection between the trainer and the viewer, making their content both engaging and meaningful.
Entertainment Creative Group Productions (ECG Productions)
ECG Productions offers pre-production, production, post-production and animation services for their clients. ECG not only focuses their work on fitness videos but also branches out to other categories of video content like commercials, corporate videos, documentaries, music videos and more! They’ve also partnered up with well-known brands like Mercedes-Benz, Sony Playstation and Fox Sports.
FitLife Productions is a full-service fitness, lifestyle and sports video production business that focuses on fitness video production, event coverage, lifestyle brand exposure, and health & wellness production support. Since their launch back in 2012, FitLife has grown an extensive portfolio including big names such as Pound: Rockout Workout, Mayweather Boxing Fitness, Exhale and Herbalife.
Video Production Process
In today’s market, video is the winning medium for delivering content to consumers. Successful businesses have seen great results when going digital and delivering their premium content through multiple channels–especially with the rapid growth of technology.
Nowadays, videos are easily accessible in the palm of our hands. Rachel Tonick Dovey, CEO and Producer for FitLife Productions noted, “People are watching on smaller and smaller devices. It used to be DVD full-screen. Now we’re seeing people watching videos on their phones.”
She’s right–people are taking their paid video content everywhere thanks to mobile device portability, meaning that videos are becoming an increasingly effective way for brands to reach their audience where they are and still deliver a premium experience.
But where do you begin when creating superior video content? We highly recommend using production companies, or at the very least, their editing services. Video production companies help brands bring their vision to life and are a great option to turn to if you’re unfamiliar with producing high-quality videos. Let’s take a closer look at what it’s like to partner up with a video production company.
“The pre-production process is where you really set yourself up for success”, said Jordan Nowlin, Creative Director and Producer from ECG Productions. These companies make it easy for brands to strategically plan out each piece of the production project.
That’s everything like:
- the client’s core messaging and video objectives
- finding a location to shoot
- creating a script or outline to foster a conversational tone
- deciding on all the equipment needed
- a timeline to complete the whole project
Video experts know what it takes to develop a successful production strategy. They guide brands through every step to ensure the final product is premium quality, has a strong brand representation and cultivates a strong connection to viewers.
After planning out the production strategy, it’s time for the big day! With a solid plan built out, the filming day(s) should run through rather smoothly. This is where production companies really shine and set a high standard in directing winning videos.
Nowlin mentioned, “For fitness videos in particular, it’s really important to have multiple cameras going. If you just have a single angle, it tends to get very dull and very dry.”
Dialing in the angles from multiple cameras can be very difficult to achieve without the assistance of a professional video producer. In the production stage, it’s important to trust their expertise as they help direct the talent to deliver the best performance.
The longest, and probably the most important part of the entire video production process is post-production. This is the homestretch. Just like the pre-production and production processes, there are many elements to integrate when editing a video. This includes enhancing the sound and image quality, finding the perfect takes and adding in music and supporting graphics.
Pro Tip: Keep in mind that most video production agencies have music licenses, too! They offer an extensive library of tunes that are in compliance with music licensing laws so you can find the perfect song to complement your video.
It’s smart to partner up with a video production company because they know how to edit a video that delivers consistent brand messaging and a high-quality experience for viewers.
Mason Bendewald, Founder and CEO of MEGAMACE pointed out, “There are so many brands, personalities and channels to choose from today. If you’re not consistent, someone is going to immediately go to the next option. And you can be consistent with your video presence, but if it’s bad quality, I’m also going to go to the next option.”
It’s clear that quality content is a staple of an effective video production strategy. And with so many options out there for consumers these days, falling short on consistent branding or skimping on quality simply won’t cut it.
Leave It to the Pros
Video production experts have the ability to create 5-star content for clients. They can focus on what they do best, while you can focus on your business and what your team does best! So if you’re looking to boost your online marketing strategy with effective video content, consider teaming up with some pros. Remember, you don’t have to navigate the roadblocks alone. Ensure your messaging and branding is on point by working with a video production company. You’ll be thankful you did!