Last Friday we aired Episode 57 of Friday Live from our office studio in Broomfield, CO. As always, Friday Live featured an OTT industry update from Matt Given (CEO), marketing tips and tricks from Ashley Podoll (Marketing Manager), and a question of the week from our viewers. Read our recap blog below for all the top highlights from the show.
10 Popular SVOD Channels in Unique Niches
Kicking off Episode 57, Given covered two industry articles from the OTT space. The first was a list of 10 unique niche SVOD channels.
Here are the top channels that made the list:
Full-Body Self-Care Techniques
Expecting and Postnatal Mother Workouts
Yoga, Meditation & Spiritual Growth
Step-by-Step Video Recipes
Creativity Videos (sewing, painting, cooking, embroidery, etc.)
Streaming Videos for Dogs
Education (science, space, technology, nature, health, etc.)
Classical Music Concerts
Check out the full article, “10 Popular SVOD Channels in Unique Niches” for more information and pricing on each.
Niche content is becoming increasingly popular in the SVOD arena, with more and more consumers subscribing to unique channels. These niche offerings demonstrate that you don’t have to be a larger player, like Netflix, HBO or Hulu, to make a name for yourself in the OTT space – you just have to find your market!
How Many Households Own a Smart TV?
Up next, Given covered an article from EMarketer about smart TVs and their presence in US households. In 2018, 37% of households have a smart TV, growing 16% year-over-year, and equating to more than 46 million households total.
Many researchers thought that millennials would lead the way with the smart TV trend, but in reality it was actually the baby boomers. Nowadays, people across all demographics are purchasing and using smart TVs, regardless of age, gender, income, etc. Read the full article here to learn more.
The One View You Need to Pay Attention to in Google Analytics
During Episode 57, Podoll gave a high-level overview of Google Analytics and how to decipher your business’s data.
When utilizing Google Analytics, there are a four consumer components businesses should focus on (each has its own dashboard and will keep track of how your SVOD offering is performing online):
The acquisition dashboard will be the most useful tool for analyzing your digital marketing strategies. It will provide you with the most valuable data, when it comes to attributing ROI to your marketing activities and figuring out which campaigns are producing the best results. By looking at the pie chart in the dashboard, you can see which digital marketing efforts are bringing the most visitors to your website (direct, referral, paid/organic search, email, social, etc.). Google analytics takes a look at how many people are sent from these efforts to your site, and which of those are turned into conversions.
The conversion dashboard is another great tool. It will allow you to track the percentage of traffic that is coming to your site and converting to paid subscribers.
There are specific industry benchmarks for conversion rates that your business should try to reach. For more information on these benchmarks, reach out to us at email@example.com.
While there are many complex numbers and stats that can be taken into account when using Google Analytics, it’s best to start with the basics and focus on the big picture. If you invest the time in learning the basics, you’ll start to learn a lot more about your business.
Should I do 1-5 Star or Thumbs Up/Thumbs Down Rating System?
Our question of the week from a Friday Live viewer was…
Q: If we’re going to ask for a rating from our subscribers, should we do a star system (1-5) or a thumbs up, thumbs down?
A: Given and Podoll recommend sticking to thumbs up, thumbs down. Looking at the data of 2, 3 and 4 star ratings can be difficult to analyze. The customers in the middle can typically fall closer to up or down with an opportunity to give feedback. You either have your love it customers (5 stars) or your hate it customers (1 star), so it’s best to just keep it simple by offering a thumbs up, thumbs down rating system.
Interested in watching the show live? Tune in every Friday at 11:00 AM/MDT on our channel, fridaylive.intelivideo.com! Also, follow us on Facebook, Instagram and Twitter at @Intelivideo and look for the hashtags #FridayLive and #IVLive for questions/comments from the show. Also, feel free to contact us with any questions, comments or compliments at firstname.lastname@example.org.