Barre Workouts for Any Fitness Level
Barre & Fitness | Apple TV, Fire TV, Android, iOS, Web Platform
Quick Facts about Pure Barre On Demand
- Memberships: $29.99/monthly or $289.99/annually
- Started as a brick and mortar fitness boutique studio franchise
- Desired a unique solution to allow members 24/7 access to their barre content
- Marketed to existing Pure Barre members and new markets
Pure Barre began their journey as a boutique fitness studio and paved their way to becoming the original barre fitness concept. It all started with a simple practice of low-intensive, isometric movement and rapidly grew into becoming a well-proven technique for anyone looking to tone up their entire body in record-breaking time.
Pure Barre knew the value of what spreading their footprint could bring to barre and fitness enthusiasts. With an environment fit for any fitness level and a solid technique for transforming any body type, Pure Barre possessed everything they needed to move their brand towards an even brighter future.
In 2009, Pure Barre became a franchise and began to spread like wildfire – to nearly 500 locations across North America. The extremely loyal community of Pure Barre members was a major asset in this movement. Without their committed group of like-minded, loyal followers, Pure Barre wouldn’t have been able to scale at the rate they did.
The Video On Demand Value for Existing Members
Pure Barre is always looking for new and innovative ways to provide their members with a premium experience. Growing their franchises across North America was only the first step to an even greater journey they were about to embark on.
Pure Barre knows how valuable their in-studio workout experience is for members. However, life happens and members are unable to fit a studio visit into their daily routine. They travel, have busy work days or encounter big life changes, which can inhibit them from using Pure Barre’s unique in-studio technique.
“The idea behind Pure Barre On Demand was to give [studio members] access to Pure Barre workouts and the content they love in-studio, but for situations for when they can’t make it in.” — Jennifer Feigert
It became clear that going digital was the best solution for members missing out on an in-studio barre session. And in turn, the Pure Barre On Demand (PBOD) concept was born.
Digital Delivery Platform Brings New Opportunities
Pure Barre is an expert in creating impactful barre workouts for any fitness level and body type. In 2017, they wanted to expand their fitness content to a digital delivery platform. Pure Barre hunted to find the perfect solution for crafting a premium video on demand experience for members. They decided to partner with Intelivideo to make this concept a reality.
Together we worked on developing a pristine platform to share Pure Barre’s high-quality digital content. This initiative allowed Pure Barre to expand its footprint in the fitness industry and increase stickiness between its brand and users. Complementing their in-studio experience with an on demand platform helped them grow beyond their studio walls and widen their reach through Intelivideo’s boundless technology.
Pure Barre On Demand Experience
PBOD launched in mid-2017 and has seen enormous growth since then! More studio members are becoming digital members and more digital members are becoming studio members. This has further solidified Pure Barre’s position as the leader in the high-end barre experience.
“As a group, our [franchise] owners have been really supportive of the initiative. They recognize how fast the world is changing and they’ve also seen the benefits of Pure Barre On Demand in their studios… It’s creating increased stickiness within the brand and creating really loyal clients. It’s also serving to drive new clients into our studios.” — Jennifer Feigert
Pure Barre routinely adds fresh content weekly and categorizes their video content by time length and intensives or programs (body part focus). They simplify it even more by offering a unique playlist of videos each week – “This Week on PBOD” (a 5-day selection of workouts) allows members to follow a recommended Pure Barre sequence – ensuring each body part is getting the healthy attention it needs.
Pure Barre On Demand in the Future
Moving forward, Pure Barre will continuously focus on ramping up its on demand and in-studio offerings as a unified experience to consumers. They will continue to expose their audience to the endless benefits of having both a studio membership and an on demand subscription – allowing members to fit in their daily Pure Barre workout no matter where they are and never miss a beat!
Pure Barre On Demand is available as a monthly or annual plan at $29.99 or $289.99, respectively.
Have questions about Franchise On Demand models or launching an On Demand offering?
We’re happy to talk! Reach out to firstname.lastname@example.org or fill out the form below.
SCHEDULE A DEMO
Give us 20 minutes and we’ll take you on an unforgettable joy ride through all the ins and outs of our amazing video platform.