Why Youtube is a great social media platform to drive traffic to your website.
Considered to be one of the largest search engines after Google, YouTube has become the third most visited website in the world with more than three billion views per day on videos. With 85% of online adults considering themselves regular Youtube users, the opportunities for your business to increase exposure for your brand through this platform are huge.
Understand that you don’t need millions of views to stand out and gain traffic. It’s all about the quality of your visitors. Your Youtube videos will begin to gain traction with your viewers and they’ll become familiar with your brand and videos; leading them to your website to subscribe to your services and ultimately make that purchase. Basically, your conversion rates will increase. However, knowing the steps to start building that kind of traffic can seem daunting, but don’t fret, this post will cover all the basics to get your audience from YouTube to your landing page!
Know Your Call-to-Action
There are three ways to convert viewers into subscribers and that all falls on utilizing an effective call to action. Your call to action will be the key to your traffic generating goal! In your videos, be sure to let your viewer know exactly what to do, how to do it, and the most important, why your viewer should do it. Why should your viewers navigate from YouTube to your website? The more captivating your offer, the higher conversions to your website will be.
If this captivating offer is something such as a free workout video, or a dieting start kit bonus, those offers are enough to get people into your subscription funnel. It is important to acknowledge why your free/bonus offer is a must-have. What benefit is your offer going to accomplish for your viewers and how will it make them better?
3 Ways to Gain Subscribers from Youtube
Once you have developed your compelling call to action, it’s important to understand how to execute your offer and how to effectively get your offering in front of your viewers and effortlessly drive them to your website.
1. Tell Your Viewers Exactly What to Do!
Often times, it is assumed that people know what to do next, however, this is a false assumption that many business marketers overlook. In order to drive traffic from one location to another, you need to specifically communicate your call-to-action, along with its benefits.
2. Youtube Video Description Box
With each video upload, there is an option to add a description of your content. Make sure you use this box everytime you upload a new video and describe your content to build the product value of your content. End your description with a clear call-to-action with the website link you want your viewers to go to.
3. Youtube Call-to-Action Overlay
The third way to convert video viewers into traffic is through YouTube’s ad feature called the Call-to-Action Overlay. The Call-to-Action Overlay is a small banner ad that typically is seen on the lower third corner of videos. This overlay is customizable as you wish. You can add or edit your copy, thumbnail image and the location you prefer to send users to. To activate the Call-to-Action Overlay feature, you can start by setting it up at ads.YouTube.com.
As you implement these three strategies, remember to keep in mind to start by creating a captivating call-to-action. Always leave your viewers wanting more!
If you are just starting your business and are unsure of what type of content to produce, consider these topics and get creative! As you create and experiment the types of video content you run, you’ll start to learn which content works best for your audience.
- Product demos
- Promotional video
- Tips and tricks
- Product launches
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